Australian First

Australian Lingerie Brand Intimo has Opened its 1st Ever Experience Centre at Carmel at Sorrento

Add a new experience to a Girls weekend, Hens Party, Romantic Getaway, Mother and Daughter bonding...

Sorrento Holiday makers and locals are now able to schedule a private consultation whereby a fit specialist will provide a complimentary fitting and make recommendations for the different bras deemed essential to their lifestyle. Throughout the consultation, size, style and colour preferences will be saved to an account; made accessible to clientele afterward for easy reference and repurchase.

You could even give the details to your loved ones so they can purchase gifts from your wish list.

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  • The experience comes complete with champagne on arrival, large private fitting rooms and access to a full range of everyday and fashion bras spanning over 80 different sizes, as well as Intimo’s signature Ready to Wear collection.

Renowned for its commitment to quality, fit and inclusivity, Australian lingerie brand Intimo has opened its first ever experience centre on Victoria's Mornington Peninsula; Carmel at Sorrento. Celebrating a 25-year heritage of helping women "Feel Good", Intimo plans to extend its holistic living approach to lingerie with a space that provides women with a comprehensive wardrobe solution; through a service-oriented experience consultation that assesses the lifestyle requirements of each clent to curate a complete lingerie capsule.

“The Sorrento experience centre has been informed by 25 years of fit experience from millions of women all over Australia and New Zealand. We know first-hand that women are more time poor than ever, and making our service available at a time and place where they might be able to squeeze in an hour for themselves is a natural evolution for the brand. Intimo has continued to reinvent the way we connect with our clients as their shopping habits have evolved following a successful launch of our online boutique in December last year. Through the experience centre, we are looking to provide our clients with a full lingerie wardrobe solution – one that makes their lives easier.

  • A beautiful, luxurious and safe space where women can come to feel pampered and cared for is an opportunity that we are very excited about,” said Marketing Manager Amy Greetham.

“Intimo's unique consultation takes into consideration body shape, breast size, tissue type and style preferences to recommend a capsule set of essential bras and briefs. These core styles are designed to work hard beneath clothing and create a comfortable foundation to build each outfit with ease. Through extensive research, we have refined our lingerie wardrobe consultation process with the vision to simplify the way women shop for bras and make the process more enjoyable. With a size range spanning 30A – 46G, we’re in a unique position to be able to provide solutions for each different category of bra in a way that is consistent for women to come back and repurchase online with ease, knowing that the fit will be right,” she said.


Taking into consideration the multi-faceted ways that women choose to shop, Intimo plans to continue extending their Feel Good vision throughout 2020 to make their service and collections even more accessible to consumers. BY APPOINTMENT

To book your own Intimo Lingerie Wardrobe Consultation, follow the below link.

For larger events or group bookings, please email with expressions of interest.

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